Designed for Balance: How We Use Our Oura Rings to Understand Our Ener

At Kate & Kole, we often talk about intention. How every piece we make holds meaning, and how what we wear can remind us of who we are and what we value. Over the past year, that idea has extended beyond our jewellery and into how we manage our energy, our health, and our capacity, with a little help from our Oura rings.

For both Maddy and me, our Oura rings have become small but powerful anchors. They help us understand what our bodies are telling us long before we notice it ourselves. They’ve helped us redefine how we show up, as founders, mothers, and women navigating two full lives that are deeply connected to our work.

When Maddy was diagnosed with an autoimmune disease, it was a turning point. Her body had reached a point of exhaustion after years of pushing through, and she knew something needed to change.

“When I was diagnosed, I felt like my body had finally said, enough. It was a wake-up call. I’d been pushing through constantly, and my body simply couldn’t keep up anymore.”

Recovery became her new focus, alongside running the business and raising a busy two-and-a-half-year-old. It required both discipline and gentleness, and a willingness to completely reframe how she defined productivity.

“When you’re recovering from something invisible, it’s grounding to have proof of progress. Watching my readiness and resilience scores slowly improve gave me something tangible to celebrate, even when I still felt tired. It helped me build a kind of self-compassion I’d never had before.”

Over the past five years, I’ve been growing a business and raising two children. Somewhere in that, my health stopped being a priority. Not by choice, just gradually, as everything else took its place ahead of it.

My Oura ring has been a tool for finding my rhythm again. It’s shown me how deeply I’d been running on adrenaline and how much better I feel when I allow myself to rest.

“I’ve always tracked numbers in business, revenue, growth, metrics. Oura helped me bring that same awareness to my body. Seeing the connection between sleep, readiness, and mood has changed how I plan my weeks. I no longer push through, I plan around recovery.”

Our companion ring was designed to sit beautifully beside the Oura ring, adding a fine jewellery touch to the technology we wear every day. Available soon in yellow, white, and rose gold, it’s a quiet reminder to move with balance and live with intention.

Resilience, we’ve learned, isn’t about doing more. It’s about understanding when to do less and doing it without guilt. Oura has given us a shared language for that. We talk about sleep scores and recovery windows, and we celebrate high readiness days the same way we celebrate a business milestone.

Some of our best creative ideas have come after a week of balance, not burnout.

Running a business like ours demands energy, creativity, and connection, all things that rely on our health. By understanding our capacity through the data Oura provides, we can build our days, our team culture, and our designs around something sustainable.

At the heart of Kate & Kole, our belief has always been the same. Everything we create should come from a place of clarity, care, and intention. And that begins with looking after ourselves.

Always with intention.

—Sara & Maddy