The kaleidoscope effect present in a selection of Kate & Kole images, where the sunlight plays on the diamonds inspired a shimmering concept. Additionally, inspiration was drawn from the considered and delicate nature of the Kate & Kole brand ethos and collection itself.
I believe the timeless script is a chic extension of the current packaging and K&K colour palette and art direction. The key inspiration was the notion of Australian holiday nostalgia; feelings evoked from sun on the skin and balmy summer nights.
With the hand script phrase determined, the free hand stars surrounding were appointed to capture a sense of holiday magic. Inspired by astrology and aspirations, the inclusion of stars resonated with past holidays and a sense of magic at all ages, feeling that anything is possible and contentment all at once.
Mindful to avoid literal or traditional holiday references and graphics, opting rather for an elevated, chic and alluring phrase inspired by the notion of shimmering, sparkling diamonds in both day and night settings.