We've always believed that sentimentality is more powerful than trend. It's a philosophy that shapes everything we do—from how we design to how we make.
Trends are fleeting by nature. They're exciting for a moment, but they fade. They end up unworn in jewellery boxes, replaced by the next big thing. But sentiment endures. A piece engraved with meaning doesn't go out of style because its value isn't tied to what's fashionable right now. Its value is personal, emotional, permanent.
This is why personalisation works so beautifully with our slow model of making. When you order a piece that's crafted specifically for you, engraved with words that matter, you're not buying into a trend—you're investing in something with genuine significance. You're more likely to wear it, to treasure it, to value it, because it means something beyond aesthetics alone.
That's intentional on our part. By making each piece to order, by taking the time to hand-finish and personalise, we're actively resisting the fast fashion approach to jewellery. We're creating pieces designed to be kept, not discarded.