Here’s a small thing that explains a lot. Gold has a public price. You can look up what a gram of gold is worth this morning, anywhere in the world. Diamonds have no equivalent, because no two stones are identical and there’s no public exchange where they trade. So every diamond’s price is, in the end, a judgement: the cost of the stone, plus the way each business values its own work.
And every jeweller approaches that differently, for genuine reasons. When a single component in a piece carries a significant cost, pricing becomes complex. If a jeweller is selling a $500,000 sapphire sourced from a specialist supplier, what is a fair margin? How much value sits in the make of the ring around it, the design, the years of expertise, the brand, the warranty, the insurance of the stone while it waits in the safe? These are hard questions and different businesses answer them differently. None of that is wrong. It’s simply worth understanding as a customer, because part of what you pay anywhere is the experience, the craft and the relationship that comes with the piece.
I can only tell you how we do it. When we price a piece at Kate & Kole, we add up the cost of every component: the diamond, the recycled metal, the hours at the bench, the quality findings we don’t make by hand such as earring butterflies. Then we apply a multiplier. Knowing there’s no resale market beneath any of this, it felt like the fairest way to make jewellery in Australia, to the standards we hold ourselves to.